Kring Kumho Culture Complex
We architect Unsangdong, offers a rather strange approach to architecture, which has been shown in Kring_Kumho to cultural space. Branding, once used to be employed by organizations that profit as a tool to create monetary assets, has grown continually to be reborn. nonprofit organizations that are under strict supervision by the public than ever before and have to run social responsibility in their own brand. Branding is a useful tool for marketing, is now moved under the brand new kingdom, which includes spatial concepts. We want to focus on brand new models such as or. defines all marketing activities in nonprofit organizations to provide space as a direct way to meet customer needs or wants, or offers an experimental space for customers as a back-for-profit or brand image in a certain space.
Space and layout, strengthen its image as a means to facilitate communication between businesses and consumers, not just playing the role previously provided customers a place to contain human behavior.
We can understand the design space or design a brand identity that represents a positive brand identity can influence customers by allowing them to review and improve the image.
Brandspace meaning does not stop at giving the brand image to consumers by the middle of an area or location. We live in one. Jean Baudrillard once noted that consumption of products or commodities that are not limited to recommend the consumption of use values, the principles of consumption to meet basic human needs of the elements of social and cultural, including happiness, comfort, success, abundance, power, authority and modernity. People buy and consume the product or commodity to be able to see better and gain social status or authority at the same time. Through a series of social processes, the consumption of creating production code.
Baudrillard’s perspective on the concept of consumers’ pessimistic view, but the idea is interesting that the social meaning of consumption to grow and develop through a process of definition. Brandspace concept can be multiplied with those attitudes. Impact on the process of serving brandspace not stop at the pictures only of consumption, further strengthen and expand the influence of sociality and culture of the public. This should be moved only.
Our goal is to build an architecture to create a code for businesses and consumers to facilitate communication and integrated identity in this architecture. This is a concept that we use when we design the space to achieve cultural identity Kring_compound brand for customers. The way we approached to create this building different from conventional methods. This is to create an urban sculpture, then dial up a space in it. innovative applications, are made by Kumho E & C Co. and the conversion of the design at the architectural design work we have proposed possible for us to project a different approach to creating a brand icon is not conventional.
Branding Kumho E & C has been changed as a brand identity through a process of architectural form. The starting point of the Kumho brand focuses on “harmony”. Through interpretation of architecture, the phenomenon of harmony has been logged, and emphasized the city and the community with a ripple, then the concept has been further ripples. We want to unify the various elements of nature, life, and the city running smoothly and that the essence of harmony to rush out and wave the city created the ECHO, and a brand project scenarios.
Projecting the image of the city and breathe in the energy at the same time, the giant, was born this way, which leads to the notion of “Dream” also. We want it to be a monument to the city and at night, especially, a sculpture of light when dark. In addition, a clean white space when it comes to deep, and includes any and all types of cultural programs. Achieve a pure white space Space acts as a stage for performance significantly. Just as the pace of change itself in accordance with the nature and history of the game, a space that consists of itself according to various needs. Cultural arts management program has been drafted for this space can be utilized by professional curator (s) to offer something more important than the temporary event. Plural space, the transition to a communication can be proposed by the Innovation firmware that contains various options.
fundamental understanding of the methodology to create a brand and sales required. Sales design does not stop to meet the needs of consumers, rather than stimulate their emotions and then make a new production requirements.
Association of the company has shifted from production-based information society that Alchemy has been modified more than preference and advanced image-oriented society. It is more important than ever for an architect to create his own brand, and then converted into products armed with a new brand value conceptualized for the coming information age. It is important to define where to put your contact information to move because there are no boundaries anymore between existing roles for the architect, the scope of activities, the concept of architectural space, or kingdom.
“Architecture as a product” may be another way to broaden your horizons and work as an opportunity for you to create a new culture and cultural groups, community and architectural markets.
Architects: Unsangdong Architects
Location: 968-3, Daechi-dong, Gangnam, Seoul, Republic of Korea
Site Area: 4,110.9 m2
Building Area: 3,153.58 m2
Gross Floor Area: 7,144.53 m2
Design Period: May 2007 – July 2008
Photography: Unsangdong Architects Cooperation
source : archdaily